There is a powerful chain reaction that dictates who gets ahead in business and career: Visibility Creates Opportunity. Opportunity Creates Growth.

Every day, brilliant, talented professionals miss out on opportunities—not because they aren't qualified, but because they aren't visible. ... You may be the best consultant in your industry, the strongest candidate for a board seat, or the perfect keynote speaker for an event—but if the people making those decisions don't know you exist, they'll never think to call you.

"When you try to speak to everyone, you end up connecting with no one." One of the biggest mistakes I see entrepreneurs, executives, consultants, nonprofit leaders, and professionals make is believing that their message should appeal to everyone. Cathy Nedd, Author, Speaker, Personal Branding Consultant. It sounds logical. After all, wouldn't reaching more people create more opportunities? Ironically, the opposite is true. The most recognizable personal brands aren't built by

"People don't connect with confusion. They connect with clarity." One of the most common pieces of advice you'll hear when it comes to branding is, "Start with your why." And while I absolutely believe your purpose matters, I've discovered something equally important after more than 35 years in communications, public relations, marketing, and branding: Before people can understand your why, they have to understand your what. What are you trying to communicate? What do you wan